Salvaging the concept of nudge.

Nudging by Shaming, Shaming by Nudging

In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. ...

Determining the Correlation between Organizational Nudge and Organizational Mobbing with Job Stress

Background and Aim: The purpose of this study was to determine the correlation between organizational nudge and organizational mobbing variables with employee job stress. Methods: The present study was conducted in the descriptive-correlation method with applied nature in 1400. The statistical population includes 228 administrative, financial, and support staff of Shiraz military hospitals. A s...

The Definition of Nudge and Libertarian Paternalism: Does the Hand Fit the Glove?

In recent years the concepts of ‘nudge’ and ‘libertarian paternalism’ have become popular theoretical as well as practical concepts inside as well as outside academia. But in spite of the widespread interest, confusion reigns as to what exactly is to be regarded as a nudge and how the underlying approach to behaviour change relates to libertarian paternalism. This article sets out to improve th...

Nudge, Embarrassment, and Restriction—Replies to Voigt, Tieffenbach, and Saghai

On the Cost of Shame; Comment on “Nudging by Shaming, Shaming by Nudging”

In his editorial, Nir Eyal argues that a nudge can exploit our propensity to feel shame in order to steer us toward certain choices. We object that shame is a cost and therefore cannot figure in the apparatus of a nudge.